Friday, October 18, 2019

The importance of keeping customers for as long as possible, in what Essay

The importance of keeping customers for as long as possible, in what is seen often as a short-term approach to sales - Essay Example This is the main concern of the so-called consumer relationship management (CRM) models today. Vogt defined CRM as a customer-focused business strategy designed to optimize profitability, revenue and customer satisfaction. (p3) Shanmugasundram (2009) also posited that it is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and the customer. (p9) Unarguably there are numerous meanings and interpretations of CRM. Nonetheless, they all agree that a CRM strategy is always characterized by a quest to establish a relationship with a client in such a way that it contributes to the competitive advantage of the organization, which ultimately results to profitability. The simple logic is to make the customer happy so that the sales keep on coming. How does it work? As previously mentioned CRM strategies are diverse and varied. Sometimes, its distinction depends on the industry using it and sometimes it depends on specific needs and market trends. However, the fundamental principle emphasizes the importance given to people - naturally, there are the consumers but also, there is an emphasis given to the employees. According to Shanmugasundram, the principle is all about building enduring relationships that can lead to a profitable business organization and that both consumers and employees are fundamental to their achievement. This is expressed in the following model. Fig. 1: CRM Model (Shanmugasundram, p9) The model is pretty much straightforward: there are four crucial elements involved: Leadership, Delight, Loyalty and People. The model, as demonstrated above, puts the People at the center, with all the rest of the elements working together seamlessly for their benefit. The model ultimately aims for customer satisfaction. This is important because it has already been proven that satisfaction and a number of resulting variables, including customer loyalty lead to the probability o f purchase at different price points. This is also highlighted by the fact that only 26 percent of purchase decisions of consumers are influenced by advertising and that factors such as personal experience and referrals are more frequently cited. (Rai 2008, p145) Francis Buttle (2008) explained that, â€Å"a satisfied customer is more profitable than a dissatisfied one. If satisfaction declines, customers become more reluctant to buy unless prices are cut. If satisfaction improves the opposite is true.† (p47) This point is further reinforced by The American Customer Satisfaction Index Model (see fig. 2). Fig. 2: The American Customer Satisfaction Index Model (Buttle, p47) CRM and Technology An important variable in CRM models and strategies is the use of technology to achieve its objectives. CRM, in this context, becomes what Foss and Stone called as the methodologies, technologies and e-commerce capabilities used by companies in managing customer relationships. (p3) The adva nces in technology, particularly in communications, transportation and logistics have empowered organization to add value to their products and services. For example, an organization can use databases as part of the wider CRM strategy to build and keep accurate and up-to-date information about its customers. (Canwell and Sutherland 2003, p249) By doing so, the organization is able to analyze customer behaviors and expectations and develop better products

Thursday, October 17, 2019

Biomedical Informatics Thesis Example | Topics and Well Written Essays - 8000 words

Biomedical Informatics - Thesis Example his study that it is sometimes necessary for more important information, such as a chest X-rays, physical examination, and health and occupational histories, to be made available in order to make a diagnosis. Lung diffusion capacity testing (DLCO) is a noninvasive test which is used to measure the movement of gases (most specifically oxygen) through the lung into the bloodstream. The single breath diffusing capacity test is the most common way to determine DLCO, whereby the subject is required to blow out as much air as he or she can so that only the residual gas is left in the lungs. Moreover, the subject is requested to take a deep breath in order to completely fill up the lungs. The subject is then requested to hold his or her breath for a very short period of time. The subject is then finally requested to exhale. The analysis of the gas that has been blown out will then be carried out in order to determine how much went into the bloodstream through the lungs (De Boer, 2010). 23 Pulmonary function tests (abbreviated PFT), which are also known as lung functions tests, are tests which are used so as to provide measures of gas exchange, lung volumes, flow rates, and respiratory muscle function. These tests determines the quantity of air that the lungs can hold, how fast air can possibly be moved in and out of the lungs, as well as the lungs’ ability to add oxygen and remove of carbon dioxide into and from the blood respectively. According to Goldman (2005) and De Boer (2010) the pulmonary function tests have the ability to diagnose diseases of the lungs, to measure how sever the lung problems are, and to monitor the treatment of the lung diseases. Since the spirometer was first developed in 1846 by Hutchinson, measurements of the dynamic volumes of the lung as well as of maximal flow rates have been employed to detect and quantify the diseases which affect the airways and lung parenchyma (White, 2004). The lung function may be determined by the use of tests

Leadership assessmt 2 Essay Example | Topics and Well Written Essays - 500 words

Leadership assessmt 2 - Essay Example Davis created a team to lead a centralized call center. One of the purposes of the call center was to become proactive in planning and inventory forecasting. The use of teamwork encouraged by Davis helped the company improve its organizational culture. The firm has become more flexible and adaptive which made the company more aligned with the business environment of the 21st century. Davis encouraged in state competition. He did not use competition between states to lower the risk of dysfunctional behavior occurring due to the consequences of competition. The use of competition can lead to negative behaviors such as people lying to each other and mistrust among colleagues. Competitor can also lead to people stepping on each other in order to get ahead in the corporate ladder. Another potential negative aspect of competition is that it can intensify the work conditions and environment which can lead to work related stress. Employees can become burn out due to the excessive use of competition. Competition can encourage individualism instead of cooperation. Employees that got involvement in team sports in the past are more likely to become good team players in the corporate world. Recruiters of talent look positively to a candidate having prior involvement in sporting teams. Team sports teach players important skills such as learning to cooperate with others and build bonds of trust among teammates. Sports also teach people values, discipline, and encourage good physical health. Sports teach people how to work together as a cohesive and united team. Being a good team player in the business world is an asset because cooperation and teamwork are skills that needed in corporate America. In order to implement teamwork at CCA Davis opened up the lines of communication among the workers and the managerial staff. Open communication enables the free flow of ideas. These ideas can be used by teammates to find

Wednesday, October 16, 2019

Biomedical Informatics Thesis Example | Topics and Well Written Essays - 8000 words

Biomedical Informatics - Thesis Example his study that it is sometimes necessary for more important information, such as a chest X-rays, physical examination, and health and occupational histories, to be made available in order to make a diagnosis. Lung diffusion capacity testing (DLCO) is a noninvasive test which is used to measure the movement of gases (most specifically oxygen) through the lung into the bloodstream. The single breath diffusing capacity test is the most common way to determine DLCO, whereby the subject is required to blow out as much air as he or she can so that only the residual gas is left in the lungs. Moreover, the subject is requested to take a deep breath in order to completely fill up the lungs. The subject is then requested to hold his or her breath for a very short period of time. The subject is then finally requested to exhale. The analysis of the gas that has been blown out will then be carried out in order to determine how much went into the bloodstream through the lungs (De Boer, 2010). 23 Pulmonary function tests (abbreviated PFT), which are also known as lung functions tests, are tests which are used so as to provide measures of gas exchange, lung volumes, flow rates, and respiratory muscle function. These tests determines the quantity of air that the lungs can hold, how fast air can possibly be moved in and out of the lungs, as well as the lungs’ ability to add oxygen and remove of carbon dioxide into and from the blood respectively. According to Goldman (2005) and De Boer (2010) the pulmonary function tests have the ability to diagnose diseases of the lungs, to measure how sever the lung problems are, and to monitor the treatment of the lung diseases. Since the spirometer was first developed in 1846 by Hutchinson, measurements of the dynamic volumes of the lung as well as of maximal flow rates have been employed to detect and quantify the diseases which affect the airways and lung parenchyma (White, 2004). The lung function may be determined by the use of tests

Tuesday, October 15, 2019

Nietzxche, Friedrich. On the use and abuse of History for Life Essay

Nietzxche, Friedrich. On the use and abuse of History for Life - Essay Example He was the vizier of the fourth dynasty during the reign of pharaoh Sneferu. Therefore, the writings are assumed to have been written between 2613-2589 B.C. The ancient writers did not specifically put the date of writing of the teachings but they gave the period and the king who reigned at that time. This information is used to determine age and time of the writing. The writing is categorized as wise sayings because they were written to guide the Pharaoh’s children on how they were to live and rule. According to the Egyptians, the writings are teachings which guide them in their daily ventures. The writing of these teachings took place in the Pharaoh’s palace, where their children were being taught. 2. †¦of the tree of knowledge of good and evil, thou shalt not eat of it; for in the day that thou eatest thereof thou shalt surely die. The title in which the above quote falls is creation, though others may group it as commandment. It can be argued to be creation sin ce it comes after Man and Woman have been created. On the other hand, it is said to be a commandment since it is an instruction to the created being on what they should and should not do. The commandment has more weight since it has punishment onto it that if they do not follow they will surely die. It was later found out that disregard of the instruction led to punishment and expulsion out of the garden. Thus, the quote is a command given to Adam and Eve by God in the Garden of Eden after they were created. The quote is found in the Bible, the book of Genesis chapter 2 versus seventeen. The writings were written years later by Moses despite the occurrence of the event in 4004 B.C when creation is believed to have taken place. Moses wrote the book of Genesis and grouped it with four others, naming it the book of Torah. The quote offers teaching to the believers on obedience and signifies the belief in one God to give them orders. The quote is religious due to its nature of involving beings and Supernatural forces. Moses wrote the book while in the desert with the Israelites as they were moving from Egypt into the Promised Land. 3. God created man in his own image, in the image of God created He him; male and female created He them. The quote above is extracted from creation. It justifies the existence of man as not from the natural causes but thoughtfully designed into existence by a Supernatural being. The book was written by Moses while in the desert with his fellow Israelites after running from Egypt, where they had served as slaves. The quote was used by Moses to remind the Israelites that they were created. It is extracted from the books of Moses known as the Torah, specifically the book of Genesis. The Quote was Jewish and is also used in the Christian context among those who believe in creation. The quote was said in the Garden of Eden, where the Bible states to have been the place where God began the creation. The event, therefore, occurred in 4004 B.C , the period in which it is believed the creation took place. It is found in the Bible, from the book of Genesis chapter one versus twenty seven (Genesis 1:27). The quote explains the work carried out in the sixth day of creation to crown the work that took a week; work that made the whole world. It denotes end of the creation act which was creating man. It denoted the end of the creation. The quote is categorized as religious, appreciating the existence of

Monday, October 14, 2019

University education Essay Example for Free

University education Essay Summary: This article is about the various different ideas to influence college students to attend class. Several professors feel that by using the students’ attendance and their class participation as part of their grade that more students would attend class. Studies show that students who attend class are more likely to get higher graduation rates. Some students feel that the information taught in class should also be available online, which results in students not coming to class. The researchers are saying that by the professors pleasing the students, has led to easier classes where students don’t learn as much as they used to. Ultimately, the choice is the students and the ones that show up to class are the ones getting the most information, and higher success rates. Essay: College attendance rates are going down as well as graduation rates. College students wonder why there not graduating or passing their classes. I’ll tell you why several students are failing. Students have a responsibility to show up to class to learn the information taught so they can pass, but if students don’t show up they can’t receive that information. So with students not going to class they don’t receive all the information needed to pass test, exams, and complete homework assignments. Should attendance be a part of the students’ grade? I feel that if the students’ attendance is incorporated into their grade that more students are going to get lower grades. The students are there to better themselves and if they don’t want to show up to class then they are only hurting themselves. The students know that if they don’t attend class then they won’t receive all the information to do well and pass the class. I agree with researcher Marcus Crede that mandatory attendance at the college level is the wrong approach. Professors should influence their students to come to class in other ways than using attendance as part of their grade. The easiest solution to this problem is for the students to attend class. All college students shouldn’t have to be told this because they know what is expected of them and what they have to do to pass. Graduation rates should increase as long as the students attend class and pay attention. Students’ attendance shouldn’t have to be a percentage of their grade, but if that’s what it takes to increase graduation rates then that’s what will have to happen. So if you want to be a successful college student you need to attend class, pay attention, and study for your test and exams. Reflection: I feel that I did a good job explaining the key points of the article in my own words. Also I think that I put all the key points in the correct paragraphs. My weaknesses are repeating myself in different words. Also not explaining my thoughts clearly and easily understood. I used too many of my own thoughts without any examples from the text to explain my thoughts.

Sunday, October 13, 2019

Lost Love Essay -- essays research papers

My Lost Love It was ever so dark that evening. It hurt to look at her. It was like looking at my heart barely beating on the floor. I couldn't stand it. Love never hurt me this much. I can't believe this happened. Why me? Why her? Why us? In an instant it was over. I remember the first time we met. It was actually kind of funny. She was walking her dog. Actually, the dog was walking her. I was reading a poem and walking along. When all of the sudden, we collided. The second I looked up into her eyes, I fell for her harder than an avalanche off of Mount Everest. I think she felt the same way because we didn't look away for what seemed like 5 hours. We talked in the park for about an hour and a half. She told me her name was Kristeen Thorne and told me that she was a new student at Orangeville High School; the same school I attended. We found that we had six out of seven classes together, which was a very good thing. I asked her to go out with me that Friday night. We went to the movies first, and then we went to Vinnie Vicci's Italian restaurant. The date was perfect and the person I was with made the date seem like Heaven. We dated non- exclusively for about one month. On our one month anniversary, I gave her my letter jacket which I earned playing varsity football. And while I did that, I asked her to date exclusively. She answered my question so fast I didn't realize that she said yes. We started going out together almost every weekend and talked on the phone all night and walked with each other to class everyday, and I gave her a ride to and from school everyday. We had been going out for about 3 months. The student body voted us cutest couple of the year. We had to get our pictures taken for the year book. We went to the spring dance together and were voted the king and queen of the dance. Then the school year came to an end. That summer we spent most of the time together. We went to Kyber Lake for the Fourth of July weekend. My dad let us borrow his boat for the weeken d, and we stayed at a camp ground. On Friday, when we got there, I took the boat for a test drive to see if it was still running. It's was working. I took her to the little secret cove that only I knew. We stayed in that cove for about 2 hours just talking and kissing and gazing at each other. At that time, the only thing I was hoping for was that this moment never would end. When I look... ...d all he can do is stare. Tell my sister not to cry. Tell Dad to be brave. And when I go to heaven, put "Daddy's Girl" on my grave. Someone should have told him, not to drink and drive. If only they had told him, I would still be alive. My breath is getting shorter. I'm becoming very scared. Please don't cry for me. When I needed you, you were always there. I have one last question, before I say good bye. I didn't drink and drive, so why am I the one to die?" " I know I have to get on with my life, but I will always love and cherish you. Our love will always be like the stars eternal shine." I said as I wiped the tears from my face. " One more thing before I go, I love you! Remember that!" I looked at her grave imagining her face. I stood there for a couple of minutes not saying a word. Then I turned and began to walk to my car. When I got into the car, I sat there, remembering, one at a time, all the things we did together. The final thing I sa w was the twinkle in her eye and the smile on her face when she promised me that she would never leave me. Then I drove home knowing, I would never get to kiss her sweet, gentle lips good night ever again.